Nowadays, it seems to be a standard to have a personal website for Ph.D. candidates in the field of economics. Every year, before on the market, most of the candidates build their own websites on google sites/ weebly/ wix etc. However, if you want to make your site to be visible in the search engines ad improve the visits, you need to submit/verify your site with one or more search engines. Here I take Google as an example.
I have a short note on how to submit your website to search engines at github.